Linasasi, is a women-led investment company built on firsthand experience in growing businesses from the ground up. With a strong network and a deep understanding of what sustainable growth requires, Linasasi invests in ventures that reflect commitment, passion, and the potential to uplift South African communities through economic opportunity, education, healthcare, and employment.

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The client sent in a brief to create a high-end, visually impactful logo/CI. They wanted the logo to be exceedingly inspired by the orchid flower, but they also wanted it to have a feminine & corporate feel. The orchid is a symbol of elegance because of its historical association to knowledge and love. The yellow orchid is also a symbol of accomplishment and new beginnings. The golden colour implies wealth, prosperity and abundance. It is the colour of victory, hence the use of gold medals for winners. The combination of the gold and navy suggests the feeling of honesty and success.

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I attempted to create a logo that aligns with what Linasasi represents as a company. The logo is feminine and bold in its appeal, much like the woman that have created Linasasi. The organic curves of the design make the company appear gentle and welcoming. The design is visually impactful, minimalist and easily recognisable.