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Client: Meali Investment Holdings
Category: Corporate Identity
Established in 2021, Meali is a consortium of entrepreneurs with diverse skills and extensive knowledge regarding the workings of the Iron/Manganese Ore corridor. Meali has been created to own and operate businesses in Mining, Energy, Agriculture, Logistics, and Infrastructure.
I developed a brand identity that visually merges symbolism and structure. The client sought to convey unity and reference a mielie cob — themes I abstracted into a faceted diamond logo. The multi-angled form suggests collaboration and strength, while the gradient palette of greens and yellows draws from agricultural and mineral landscapes, grounding the brand in both place and purpose.







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